Research Methodology | Research Techniques of REPORTS PUBLISHER

At REPORTS PUBLISHER Research, we engage in the most iterative and comprehensive research methodology which primarily focuses on providing the most accurate market forecasts and research data content enabling you to gain unprecedented business acumen. The company chiefly utilizes top-down and bottom-up approaches, for both qualitative market estimations and market segmentations. We boast of our expertise in skillfully using data triangulation for looking at the market from the 3 main perspectives of primary data mining, dedicated statistical model and framework, data validation from primary sources.

Groundwork of Data Mining: We selectively pick our initial raw data of markets for analyzing through sets of reliable and validated websites, analyst reviews and press releases; whitepapers, reputed paid databases and hordes of data consolidated in our repository. Technical data and trends collaborate through in-depth surveys and trade journals. Pricing trends and industry dynamics are gauged from authenticated sources.

Dedicated Statistical Model and Framework: We derive our market estimations and forecasts through specific data simulation models. These models are agile and flexible, and are created and customized to meet the specific requirements of each study. Principally, we follow a collaborative amalgamation for our market forecasting and estimation performed through technical analysis, economic tools, domain expertise and economic tools. We generally prefer a bottom-up approach for obtaining global market estimates and deriving an expected market growth rate.

Primary Validation and Sources: We conduct exhaustive primary interviews including telephonic discussions, face-to-face discussions and focused group discussions to validate our assumptions and findings obtained. Our estimates and forecast are categorically verified through exhaustive primary research. These interviews additionally leverage us with an unbiased picture of the market, critical insights about the businesses in different markets, and current business scenarios.

The study involved four major activities in estimating the size of the embedded security market. Exhaustive secondary research has been done to collect information on the market, peer market, and parent market. Validation of these findings, assumptions, and sizing with industry experts across the value chain through primary research has been the next step. Both top-down and bottom-up approaches have been employed to estimate the global market size. After that, market breakdown and data triangulation have been used to estimate the market sizes of segments and subsegments.

Primary Research

Extensive primary research has been conducted after acquiring an understanding of the embedded security market scenario through secondary research. Several primary interviews have been conducted with market experts from both the demand- (consumers, industries) and supply-side (embedded security device manufacturers) players across four major regions, namely, North America, Europe, Asia Pacific, and the Rest of the World (the Middle East & Africa). Approximately 70% and 30% of primary interviews have been conducted from the supply and demand side, respectively. Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, various departments within organizations, such as sales, operations, and administration, were covered to provide a holistic viewpoint in our report.

After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts’ opinions, has led us to the findings described in the remainder of this report.

Secondary Research

The secondary sources referred to for this research study includes corporate filings (such as annual reports, press releases, investor presentations, and financial statements); trade, business, and professional associations (such as Consumer Technology Association (CTA), Integrated Systems Europe, the Organisation Internationale des Constructeurs d'Automobiles (OICA), the Society for Information Display (SID), and Touch Taiwan); white papers, AR- and VR-related marketing journals, certified publications, and articles by recognized authors; gold and silver standard websites; directories; and databases.

Secondary research has been conducted to obtain key information about the supply chain of the embedded security industry, the monetary chain of the market, the total pool of key players, and market segmentation according to the industry trends to the bottommost level, regional markets, and key developments from both market- and technology oriented perspectives. The secondary data has been collected and analyzed to arrive at the overall market size, which has further been validated by primary research. 

Market Size Estimation

Both top-down and bottom-up approaches have been used to estimate and validate the total size of the embedded security market. These methods have also been extensively used to estimate the sizes of various market subsegments. The research methodology used to estimate the market sizes includes the following:

• Identifying various applications that use or are expected to use the embedded security market.
• Analyzing historical and current data pertaining to the size of the embedded security market, in terms of volume, for each application using their production statistics
• Analyzing the average selling prices of embedded security based on different technologies
• Studying various paid and unpaid sources, such as annual reports, press releases, white papers, and databases
• Identifying leading manufacturers of embedded security, studying their portfolios, and understanding features of their products and their underlying technologies, as well as the types of embedded security offered
• Tracking ongoing and identifying upcoming developments in the market through investments, research and development activities, product launches, expansions, and partnerships, and forecasting the market size based on these developments and other critical parameters
• Carrying out multiple discussions with key opinion leaders to understand the technologies used in embedded security, raw materials used to develop them, and products wherein they are deployed, and analyze the break-up of the scope of work carried out by key manufacturers of embedded security solutions providers
• Verifying and crosschecking estimates at every level through discussions with key opinion leaders, such as CXOs, directors, and operations managers, and finally with domain experts at REPORTS PUBLISHER

Market Size Estimation Methodology-Bottom-up approach

Data Triangulation

After arriving at the overall market size—using the market size estimation processes explained above—the market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides.

The main objectives of this study are as follows:

• To define, describe, segment, and forecast the embedded security market, in terms of value, based on offering, security type, application, and region
• To forecast the embedded security market, in terms of volume, based on application
• To forecast the size of the market and its segments with respect to four main regions, namely, North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW), along with their key countries
• To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and contributions to the total market
• To provide detailed information regarding the key factors influencing market growth, such as drivers, restraints, opportunities, and challenges
• To provide a detailed analysis of the embedded security supply chain
• To analyze the opportunities in the market for stakeholders and provide a detailed competitive landscape of the market leaders
• To strategically profile the key players and comprehensively analyze their market ranking and core competencies2
• To analyze key growth strategies such as expansions, contracts, joint ventures, acquisitions, product launches and developments, and research and development activities undertaken by players operating in the embedded security market

Available Customizations:

REPORTS PUBLISHER offers the following customizations for this market report:

• Further breakdown of the market in different regions to the country-level
• Detailed analysis and profiling of additional market players (up to 10)